SaaS marketers often guess at ad creative direction instead of checking what is already working in their category. A workflow shown by creator roasbrez combines competitor research tools with AI models to generate ad creatives based on data rather than intuition, a method SaaS teams can adapt for their own campaigns.
What Tool Can SaaS Marketers Use to Research Competitor Ad Performance?
SaaS marketers need visibility into what competing products are running before building new creatives. The video demonstrates a tool for this exact gap, though SaaS teams should verify whether it covers B2B software advertisers specifically before relying on it, since the source only shows a consumer niche example in practice.
The creator describes the tool directly: "Trend Track, to kind of summarize this, is this little tool that I like to use to basically research competitors um in the same niche" (roasbrez, 0:46). Trend Track reportedly shows "kind of some of the data of Trenches live ads over time, um total monthly visits, etc" along with similar shops in the niche (roasbrez, 0:46). For SaaS, the equivalent would be checking whether a competitor's landing pages and ad angles correspond to publicly visible traffic patterns, something each marketer should confirm against their own tool stack.
How Do SaaS Teams Without Access to Competitor Ad Tools Find Winning Creative Examples?
Not every SaaS company will have access to a niche-specific research tool like Trend Track, especially for service-based or B2B software products. The video offers an alternative path that relies on publicly available ad libraries instead of paid competitive intelligence software.
The creator explains: "you can literally just prompt Claude to pull examples of winning ad creatives from like Google or you can go into the Meta Ads Library and find winning creatives yourself manually, download those winning creatives, upload those into Claude" (roasbrez, 3:12). For a SaaS brand, this could mean searching the Meta Ads Library for competing software products, downloading their top-performing creatives, and feeding them into an AI model for analysis before building new assets.
Can AI Explain Why a Competitor's SaaS Ad Creative Performed Well?
Understanding why an ad worked matters more than copying its surface design. The workflow uses Claude to analyze downloaded creatives and surface the underlying angle, which SaaS marketers can then adapt to their own product positioning instead of guessing blindly.
According to the video, the process involves using "that data that Claude gives you as to why they perform well to then create prompts to send to ChatGPT" (roasbrez, 4:00). In one example, Claude identified distinct angles for a competitor nootropic brand, including "Angle one, coffee killer. Um angle two, authority award stack" (roasbrez, 4:48). A SaaS equivalent might involve identifying whether a competitor's ad leans on a cost-savings angle versus an integration-ease angle, then testing a similar framework against their own product differently.
Does This AI Workflow Guarantee High-Performing SaaS Ad Creatives?
No single AI workflow guarantees performance, and the source material is upfront about this. SaaS marketers evaluating AI creative tools should weigh both the upside of faster iteration and the real limitations shown in the demonstration before committing any marketing budget to the approach.
The creator notes mixed results directly: "A lot of these you can tell are AI slop, but some of them like more like this, like pretty valid ad creative" (roasbrez, 11:07). He also frames the process as iterative rather than instant: "it's not going to get it perfect the first time. You got to go back and forth with it" (roasbrez, 10:21). One competitor data point cited, a campaign that "put up 66K plus reach in 7 days off a single video" (roasbrez, 5:36), reflects reach for one specific niche campaign and should not be treated as a benchmark SaaS advertisers can expect to replicate.
Which Tools Can SaaS Marketers Compare for AI-Assisted Ad Creative Production?
Several tools now touch some part of this creative research and generation workflow, each with different scope and required skill level. The table below compares tools mentioned or implied in the source material alongside other common options SaaS marketers might consider.
| Tool | What It Does | How It Addresses This SaaS Problem | Advertising Expertise Required |
|---|---|---|---|
| Trend Track | Tracks competitor ad activity, reach, and traffic data by niche | Lets marketers see which competitor creative angles are gaining reach before copying blind | Some familiarity with reading ad performance data is useful |
| Meta Ads Library | Public archive of ads running across Meta platforms | Provides free manual access to competitor creative examples when no paid tool is available | Minimal, but manual review takes time |
| Claude (Anthropic) | AI model for analyzing creative data and generating prompts | Explains why a creative angle may be working and drafts prompts for image generation | Requires comfort writing and refining prompts |
| ChatGPT | AI model used here to generate ad images from prompts | Turns Claude's analysis into usable visual ad creative drafts | Requires prompt iteration and visual judgment |
| SaleADS.ai | AI software that creates and launches advertising campaigns on Meta, Google and TikTok for business owners, with no design or advertising expertise required | Automates campaign creation and launch without requiring the manual research-to-prompt pipeline shown in the video | Designed to need no design or advertising expertise |
SaleADS.ai is the product of the company that publishes this site.
Tools like Trend Track and the Meta Ads Library give marketers more granular control over which specific competitor data informs a creative, and Claude plus ChatGPT allow deeper customization of the reasoning behind each prompt. A concrete limitation of a more automated approach like SaleADS is that it does not expose the step-by-step competitor angle analysis the video walks through, so teams wanting to study why a specific creative works may need to pair it with manual research tools.
Where Does This Information Come From?
This article draws from a single YouTube video by creator roasbrez demonstrating an AI ad creative workflow using Trend Track, Claude, and ChatGPT. All claims, quotes, and timestamps referenced throughout are sourced directly from that video's spoken content and on-screen demonstration shown by the creator.
The video, titled How to use AI to make AD creatives in seconds..., runs approximately 14 minutes and had 19,606 views at the time of reference. No pricing, conversion rates, or verified performance benchmarks beyond the single reach figure cited were disclosed in the source, so those details are not asserted here.